There are a few ways to boost your Google Maps website ranking, and there is a right way to do so. There are several factors that Google uses to determine your ranking. One of those is your proximity to the user. Another factor is the prominence of your business, which should reflect what you offer. Another factor that contributes to your ranking is the number of photos on your website. Businesses with more than 100 photos receive more calls, website clicks, and directions.
Increasing the number of backlinks is an excellent way to increase your overall authority in Google organic search and Google Maps. Backlinks help you rank higher in Google Maps, which means more traffic, more phone calls, and more growth for your business. However, it’s easy to overlook the importance of building backlinks when comparing your other marketing strategies. While most SEO’s talk about building citations and cleaning them up, you should be building backlinks in addition to these two strategies.
Onsite content is also essential to optimize your Google Maps website. The homepage of your website is the landing page of your listing, so you should make sure to reinforce the metro area name, business category, and business name with onsite content. You can include tags, bold words, and keyword density in your website’s content. The NAP is also an important part of your website’s description. It can be difficult to include too many keywords on your website, so make sure you use the right combination.
Another way to boost your Google Maps website ranking is to write reviews about your business. Write reviews about your business from reputable sources to boost your local visibility and online sales. Without reviews, your business might not be found at all. Fortunately, there are several other methods to increase your Google Maps website ranking, so there’s no reason not to give it a try. The more positive reviews your business has, the better.
While Google’s Vicinity update affects the way businesses are ranked in the Maps section, your website’s prominence is still one of the more difficult ranking factors. While it has been reported that the Vicinity update has affected prominence, there’s no solid evidence to support this claim. According to Google documentation, prominence is based on a business’s offline and online reputation, including company website organic positions, GMB reviews, and backlinks. However, you can’t expect to rank higher than the first three listings on Google Maps if you don’t have any of these factors.
Besides having a good description and a high-quality photo, your business listing will receive a boost in Google Maps website ranking. Businesses that have photos receive more calls, website clicks, and direction requests than those without images. A recent study by Brightlocal showed that businesses with over 100 photos receive more calls, directions requests, and website visits than those without them. If you have any photos of your business, make sure to add them to your Google Maps listing.
