Optimising for Google Maps may not be one of the most obvious SEO strategies. However, it’s important to remember that it can increase traffic and even increase the number of paying clients for your local business. In addition, Google’s new Vicinity update has had some impact on prominence. Google’s documentation outlines that prominence is based on a business’s online and offline reputation, as well as organic positions on the company website, GMB reviews and backlinks. Prominence is most visible when people are searching for local businesses.
A number of factors are considered in Google Maps ranking. The GMB profile should include accurate information. Incorrect information can cause misclicks and bad experiences. Having the wrong information will hurt your ranking on Google Maps. The distance between your business and the customer’s search query will also determine your ranking. Also, make sure to add reviews for your business, as they are crucial for a customer’s decision about whether to enter the store.
If your business is located in a local service area, you’ll want to get a high Google Maps Ranking to make sure your customers can find you easily. Not only will having a Google Maps listing help increase customer traffic, it can also boost your organic reach. Because Google Maps listings also include directions to your business, people are more likely to find you if you’re listed on their maps. The best results are also shown on Google Search, which means that they’re likely to be more visible to customers.
It’s crucial to secure top three rankings for local businesses, as this will give them significant online exposure. The result will be improved conversions. In addition, the top three listings will get more traffic than the rest. That means more sales. If you’re selling a local product or service, making sure you’re in the top 3 Google Maps Pack listings is critical. That’s the goal! But how do you get there? Read on to find out how to get your business listed in Google Maps.
To make your listing more attractive to consumers, you should include your main business category in the title. However, be sure to avoid stuffing your title with keywords. Learn more about the different types of modifiers on Google’s website. Also, you should include your targeted keyword phrase in your description to help your listings get noticed in Google Maps. In addition, it is important to include a photo to make your listing more attractive to consumers.
Despite the recent changes to the business listing process, your name, address, and phone number still remain crucial factors in your Google Maps ranking. Google’s index of business information reflects the accuracy of the information you provide. The more accurate the information, the higher the rankings you will receive. And as long as you provide accurate information, citations and directory pages will still help your business get the ranking it deserves. So, it’s imperative to get accurate information.