Would you like to have as strong a reputation as the bigger companies? You may be smaller, but you can use them as an example when you are growing your business. Learn more about how to manage your company’s reputation in the modern world.
The best way to deal with any online negative content is to prove a good defense. Build up positive feedback to counter negative feedback. Post positive content regularly to keep things fresh, pushing the negativity down in those search engine results.
It is important to remain personable when you are online. It’s great to post tweets and update your social media status, but this is ineffective unless you are really trying to communicate with those that follow you. Answer questions posted to you. If someone posts a question and you don’t have the answer, tell them you don’t know but you’re working on getting the answer for them.
Always offer great follow up to your customers. This is more true of larger businesses. They must feel important to you. See if you can use automated contact systems. You can also ask them to give comments on recent transactions.
Have a good reputation by making sure an unhappy customers is satisfied. This will show others that you are a good business owner. It is great to display this online. Other people will see you responding positively to the concerns of customers and are more likely to give you their business too.
Social Media
You should always maintain a sense of professionalism when you are using social media sites. Social media pages represent you, so don’t ever put a negative spin on them. You want to be personable enough so that others know you’re not a robot, but you also have to stay within reasonable limits.
When a negative comment comes your way, it’s important to have a good offense. Make sure that there is lots of positive feedback and reaction to your brand, and you’ll simply drown out any negative feedback. Continue posting positive content until the negative ones slip into obscurity.
If you offer a private sale or promotion, keep it private. If a consumer has made a complaint against your business, you want to keep the details of what you offered to the consumer private. You never want to post exactly how you are handling a complaint only to see more complaints from those trying to get something for free.
Make sure that you are always around your customers. Go to any restaurant or other establishment where customers may be. When you are where your customers are at, you then have the chance to get to know your customers better, helping you give them better service. People tend to express themselves more freely in a social environment, and that is where you can get to them know them on a personal level.
There are trusted companies that offer reputation management. On a daily basis you will be handling most of it yourself, but nowadays, there’s a lot of social media and Internet interactions that need to be monitored also. So, it’s good to have a helping hand when it comes to these matters as well.
Stay personable. Posting tweets and status updates will not work unless you actively communicate with your followers. If a question is posted, answer it quickly. When you don’t have the answer, let them know you’re working on it.
When you’re reading things that are negative pertaining to your company, you may want to get angry at the person posting, especially if they’re lying a bit. The best thing to do in this situation would be to calmly and professionally disprove what they said. As people read both views, they will be able to judge for themselves who is the more accurate poster.
You have to absolutely be working to set proper expectations according to how you do business. This means being upfront with customers when you make mistakes, and make sure you handle it carefully. Transparency is an important part of managing your reputation.
Do you feel better now about maintaining your online reputation? Now, you should be ready to build up your business and compete. Treat people with respect, and watch your business catapult to a whole new level.
Try to make dissatisfied customers as happy as possible. Your concern for your customers has a huge impact on your business. This will help you to improve your image. Other people will see you responding positively to the concerns of customers and are more likely to give you their business too.
