One of the biggest aspects of local SEO is relevancy. When people search for services or products in the area that you serve, you want to make sure your listings are visible. Providing complete business information will help Google better understand your business and match your listings with relevant searches. To get the most out of your local SEO efforts, here are three key tips for your business to get noticed by customers in the area. Follow these tips and you’ll see a significant increase in local traffic and revenue.
First, know your competitors. Most people who conduct searches for a local business find the results in the local 3-pack options. You want to be at the top of the search results. Getting to the top of the list is essential because people want answers right away. Using local SEO strategies to boost your website’s ranking in these search results can help you get ahead of the competition. In addition, Sprout Social Index can give you valuable insights into your competition.
Make your business appear in the top local search results. 80% of local searches on mobile devices result in a purchase. Being found on local search results increases your chances of getting the customer to buy from you. You can even jumpstart your business’ local SEO efforts by creating a website and creating an authority page. A website and blog will not hurt either. However, a solid local SEO strategy is important for every business. This will increase visibility and revenue for your business.
One of the main benefits of local SEO is that it makes your business more competitive. Your competition may already be leveraging local SEO strategies to get better rankings. Just think about it: if a pizza place in New York ranks higher than the Pizza Place in Pittsburgh, it may be time to optimize your website to get better rankings. And the good news is that this process is relatively easy and you can do it yourself or with the help of an SEO agency.
Using local search is an essential step for any brick-and-mortar business. Local advertisements and word-of-mouth are still effective in attracting local customers, but online search is just as effective. According to Google, 97% of search engine users have used a search engine to find local businesses. Nearby searchers are likely to look for your services locally, which means that if you don’t show up in the local search results, you could be missing out on valuable traffic. So, take advantage of local SEO strategies today and grow your business.
In addition to general link categories, you should also take advantage of online directories. Listing your business in industry directories improves your local SEO and gives Google more information about your business. These directories can also be useful for providing citations from your customers and vendors. It also helps to list your company’s contact information or NAP. By following these tips, you can increase the quality of your local SEO and boost your local visibility and traffic.
