Is business reputation management something you’d like to learn more about? You probably would, since the things you do to improve your reputation will generate more sales. Use the tips below to get started, and manage your reputation using online resources.
Go on the offense to protect your reputation online. Ensure you have much positivity surrounding your brand, and this will likely squelch any negativity. Make sure you update with positive feedback regularly as well.
Be positive and friendly over the Internet. Simply posting updates won’t do a lot; you have to show active communication with your customers. If someone posts a question to your social media site, ensure that it is answered as quickly as possible. If you are stumped by the question you have been asked, let the person know you are actively searching for the answer they need.
Search phrases that relate to your business should be used on your web pages. This is generally the name of your company. The biggest search engines favor authoritativeness. If you are viewed as an authority on a subject or niche, you will rise to the top of results page.
Keep up with news updates relating to your service or product. This will allow you to be sure that you’re giving your customers cutting edge information. Take five minutes a day and do an Internet search to read the latest information about your company’s industry.
Look at your reputation online. Negative remarks can move quickly up a search result for your business. Monitoring search results yourself will help keep you on top of the situation and thus able to put out little fires as they pop up. Do your best to do this on a bi-monthly basis.
Run social media accounts professionally. Your company is represented by these pages, so it is essential that nobody sees any negativity there. You want to be personable enough so that others know you’re not a robot, but you also have to stay within reasonable limits.
Keep private promotional services private. This tip can be especially important if a deep discount meant to rectify a problem is involved. You don’t need to post what’s going on with a complaint and then receive tons of them demanding free stuff from you.
Know where you customers are likely to be. Visit any places you know they go to often. When you’re where your customers are, you can understand them better. Your customers may feel comfortable chatting with you and then will turn to you with their needs in the future.
Site Owner
When searching online for information about your business, and you come across something that is not accurate, ask the site owner to take the information down. If you show the site owner that what they are presenting is factually untrue and they are liable, most website owners will comply with your request.
As your business starts to take off, more customers will start to interact with you. This means there will be occasional complaints, and you should always be sure to address all of them. Furthermore, make sure you address any complaints promptly and properly.
When someone buys from you, follow up a few times. Sometimes issues are not found right away and/or customers do not use their new items for a while. Checking in can provide you with the chance of addressing any issues the customer may have.
Where is your company being discussed? Familiarize yourself with the specific places that customers typically use to put up feedback about your industry. Post positive content on your site, and respond to negativity in a positive way.
Stay wary of what gets shared online. It could be used at a later date against you, so be careful. Even if your social media pages are only available to a select group of people, still take caution.
There are a lot of sites out there that will give you fake reviews that are positive and you may see a lot of people that are competing against you that are using these types of things. Avoid any temptation to be a part of them. Not only is it a bad way to do business, in some states it can be a criminal offense.
Negative Comments
Be sure to check on your search results monthly. Simply put your company’s name in Google to see where you land in the search results, and look carefully at your website too. Check to make sure you’re not having people making negative comments on the site you run. Keep track of the sources of negative comments and content. Take steps to get around these things as you need to.
Make sure you use this advice as you solidly defend and promote your business reputation. It is critical that you learn how to create and maintain a positive relationship with your customers. It is essential to build a sense of trust and maintain it over the long haul.
